Parlante gives voice to real estate—the vision behind the design, the experience of the space, the story that sells.
PARLANTE IS a copywriting agency for luxury real estate
Those who value luxury real estate don’t need to be told what luxury is. They recognize quality instinctively in materials, proportions, and details that distinguish true craft.
Yet every brochure, every website, every listing insists on telling them through the same words. Timeless. Unparalleled. Sophisticated. The language of luxury has become a catalogue of clichés, describing properties in terms so generic they could apply to any building in any city.
PARLANTE works differently. We write with the same attention to craft that architects bring to design, developing language that gives each property a distinct voice — one that communicates what makes the building genuinely significant.
Parlante worked with developers AJ Capital and branding agency Watson NYC to write a leasing website and brochure for Wedgewood Village in Nashville, TN. Our work aligned with the brand’s slightly off-kilter voice while providing extensive historical context. VIEW WEBSITE →
Trusted by top developers, marketers & Brand Agencies
When a property represents years of intention and millions in investment, the words that introduce it can’t be an afterthought.
We've been trusted by some of the country's most prominent developers and brand agencies because we understand what's at stake. Clients return to us because we deliver writing that reflects the caliber of their work, earning the attention of buyers by communicating a vision and experience beyond conventional real estate rhetoric.
The Indian Creek Residences & Yacht Club from Landau Properties recalls the heyday of Miami’s signature “Mimo” style. Parlante developed a lyrical voice for the property brochure that bridges Miami history and modern glamor. VIEW WEBSITE →
industry insight & EXPERTISE
Great real estate copywriting requires more than facility with language. It demands three forms of knowledge working in concert: understanding the building itself, the business of real estate, and the buyer it's designed to attract.
This expertise is at the core of Parlante. We read plans. We speak the language. We know which questions to ask and which details matter. We understand the industry’s rhythms — seasonal patterns, neighborhood trajectories, and the specific expectations that shift by city and market. And we know how to write for a specific audience of discerning buyers.
We worked with Morris Adjmi Architects to define the firm’s signature style and brand voice used to market some of their most significant projects and iconic NYC properties.
OUR SERVICES
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Strategic messaging that reflects the architectural intention and attracts buyers who recognize its value.
Website Copy: Property websites; developer sites; branded landing pages.
Brochures & Books: Print and digital materials that showcase architecture, interiors, and lifestyle.
Listing Narratives: Descriptions make discerning buyers understand what makes a building significant.
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Audience targeting and positioning, developed independently or alongside brand agencies.
Background Research: stakeholder interviews to reveal what matters most and how best to say it.
Brand Voice Development: Defining tone, language, and messaging for developers, brokers, or architectural firms.
Audience Targeting: Identifying ideal buyers and crafting messaging that resonates emotionally and culturally.
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Long-form, high-impact content that builds credibility and authority.
Coffee Table & Lifestyle Books: Projects, neighborhoods, or developer histories that convey heritage and aspiration.
Video Script & Narrative Direction: Guiding multimedia storytelling to create narrative and tonal consistency.
par·lan·te | pahr-LAHNT | French: "speaking”
In architecture: The quality of a building that clearly expresses its purpose through design. A structure that speaks for itself.